GRAILED
Retooling Grailed's tone of voice to the modern social landscape..
RESPONSIBILITIES
- Lead Copywriter - covering push notifications, web articles, and newsletter.
- Creative research, tailoring each piece of writing to prevalent conversations within the space.
- Daily messaging 365 days a year, maintaining organization and preparation with a consistently engaging voice.
CHALLENGE
Approached in 2022 to introduce a new level of cultural credibility & relatability to Grailed's standard ecomm copywriting, I brought my creative copywriting to the table, engaging Grailed's audience like never before.
Approached in 2022 to introduce a new level of cultural credibility & relatability to Grailed's standard ecomm copywriting, I brought my creative copywriting to the table, engaging Grailed's audience like never before.
RESULTS
CTR and engagement rose across the board throughout 2022, in addition to setting a new industry standard for nontraditional and engaging push notification/ecommerce writing, now followed by the likes of StockX, Nike, etc. Consistently broke Grailed's record for weekly engagement.
CTR and engagement rose across the board throughout 2022, in addition to setting a new industry standard for nontraditional and engaging push notification/ecommerce writing, now followed by the likes of StockX, Nike, etc. Consistently broke Grailed's record for weekly engagement.
BLOODY OSIRIS x GRAILED
SLAM JAM x GRAILED _ PARIS FASION WEEK
MR. K x GRAILED
