Celebrating Virgil Abloh's legacy by highlighting his most iconic design codes in product vignettes across Chicago, both uncovering his roots and highlighting his work’s permeance and prevalence in culture, connecting past, present, and future. 
- Full pitch creative lead from ideation, copywriting,  design, and presentation to client.
- Art direction, Location scouting, Product art direction.
- Production team alignment.
- On-set creative direction.
- Photo + video direction, photo editing, social + article formatting/rollout.

Ft. Ariella Chavez
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