Tasked to launch and celebrate the Fall 2023 installation of Theory Project by Lucas Ossendrijver — a special capsule that pushes the boundaries of Theory’s design codes into uncharted territory — we curated and hosted a meatpacking soirée at Theory's chic Gansevoort Street store with supplemental imagery and amplification from a custom global influencer campaign.

- Full pitch creative lead from copywriting,  design, and presentation to client.
- Art direction.
- Photographer + Talent alignment.
- Photo + video direction, social + article formatting/rollout.
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