'THEORY PROJECT'
Tasked to launch and celebrate the Fall 2023 installation of Theory Project by Lucas Ossendrijver — a special capsule that pushes the boundaries of Theory’s design codes into uncharted territory — we curated and hosted a meatpacking soirée at Theory's chic Gansevoort Street store with supplemental imagery and amplification from a custom global influencer campaign.
RESPONSIBILITIES
- Full pitch creative lead from copywriting, design, and presentation to client.
- Art direction.
- Photographer + Talent alignment.
- Photo + video direction, social + article formatting/rollout.
RESPONSIBILITIES
- Full pitch creative lead from copywriting, design, and presentation to client.
- Art direction.
- Photographer + Talent alignment.
- Photo + video direction, social + article formatting/rollout.
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/6aaf69de-2111-49d2-bfb4-33cd9a60a45e_rw_3840.jpg?h=9dfefb7221a4bc4c7fc7d1a737865b8a)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/4547c5ee-0353-4cf6-8204-0df3719e7b51_rw_3840.jpg?h=695c47a6e53f828b33471809f899c014)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/1cc7d3c4-3526-4221-a571-de92b9647db2_rw_1920.png?h=979522bd97e745cebadfadd36d7266fe)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/8c2eaac7-0766-46de-b5d6-1e7fb1b12151_rw_3840.jpg?h=2f66b290f883cbf709cf873b342a3677)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/f5fe5472-5be6-432f-b1cf-57615c9920c0_rw_3840.jpg?h=f4fb3132121b03b021918a519cafbed1)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/c81b331e-38e8-4409-8af4-aa3434c8f424_rw_3840.jpg?h=3d16f100b8fd3582ebbb9a44bd0b23a5)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/f47b440b-5547-46d9-9766-bdd5bd605e7e_rw_3840.jpg?h=bbba4ea7c527ee86009e247a2ea2110c)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/38cc6aae-200d-4d80-b24f-7547bfeec137_rw_3840.jpg?h=2eab7cfcccc0e1b14fdab79bbb6ea2c4)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/6f82912e-433d-4ee0-be41-dbf959c55075_rw_3840.jpg?h=e8995368866d7a66ac3c281de8aca54a)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/f8baf0ca-bce9-4ed8-bd7e-1deb2acf397e_rw_1920.jpg?h=0f516c2fbf736e3c2dae64b93d0f1ccf)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/3e811978-61b3-4c6b-9ee5-60c9cc3a90b6_rw_3840.jpg?h=c95005068f2b09ef726f35763bbe7b04)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/99af5d21-6b9b-4f49-9e4e-4317b5804ee9_rw_1920.png?h=26214a2fa2c53f50441e70fd1572e43c)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/ad87ff4a-6eed-43e8-be04-c86a85d5b85a_rw_3840.jpg?h=34b471faceb51ed0c68cb8e9d24faaeb)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/a93aefc1-2300-478e-9624-015aa938372e_rw_3840.jpg?h=432ff41c0a6009fafcea5817044ff5bf)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/445f40a4-f3bc-477b-afcf-acdea1a21f58_rw_1920.png?h=e652c8d57281df1076ea8d54c35cb359)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/02f48d6a-de65-49a3-a836-9257f775238f_rw_3840.jpg?h=00f997e1c22ab1769bd0cb420a8cef02)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/13faa179-bc02-4553-a8e0-ad0b536cde2c_rw_3840.jpg?h=001a91a8b12cf795aba33b504c3846f6)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/1b2f3225-e5fc-4400-a149-d8ba15dd6dfc_rw_1920.png?h=914fff1a8a82a0cdb9ac314e9a0910f4)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/83ea93f7-659a-4b94-bfe3-fa6580dc8965_rw_3840.jpg?h=5c0125052a039cbbfd926ea3ed349d3a)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/2490b671-337e-49a9-afbe-99d0904de9d1_rw_3840.jpg?h=ffd78656fbce36151ec08b98fad4a821)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/51f5bc25-ed67-4d29-af6b-ede533c2e774_rw_3840.jpg?h=0c417ed5fb9ea1d31c901e46a096301f)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/953c0cfe-c4e3-4de3-9d40-e54e565e0e3d_rw_3840.jpg?h=0c344f95ab6f0bea55a46817b0f50fdd)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/914ea047-d105-4714-8ce6-33dd1a6cb0fa_rw_1920.png?h=148fe2d02d634ad21ed78e01c77b9f61)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/0da24164-2201-40a3-886e-4815a8c0e47f_rw_3840.jpg?h=aafb805052579cb49ca93a006bcba0f9)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/1ddd92db-3c52-402f-8b73-0c69f5f6ed18_rw_3840.jpg?h=4bc5c5b97914f1d1421ec60c244989b7)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/45ce0661-0541-4a07-967d-5ee12349ced0_rw_3840.jpg?h=7a2832bafd47561cb1076c4558809cd8)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/dbd9b3c1-2ccf-47fb-97de-0f9c00cb4fa2_rw_3840.jpg?h=4d378c7ed43b9b0f7220ae6727eb755a)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/22715d45-a8e6-4bc1-9189-3caaeb1183ab_rw_1920.png?h=13b5fbd2e93d7d2961154e1bc71e208d)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/1c3ba448-0667-4000-a5a9-0097654c3638_rw_3840.jpg?h=8a25ea058d67e8453efa930a25440f66)
![](https://cdn.myportfolio.com/c421b51b-eb5f-43a9-985f-dd171eee9e75/6a31a994-0e39-4a3b-a74a-6cff6d56e046_rw_1920.jpg?h=b2c2f51eab149894b9a8914b26090859)