For the talent that drive culture in America, combatting aging isn’t just about a skincare routine, it’s an adoption of an entirely new lifestyle.
A lifestyle of escape, rediscovery, and renewal; 
A commitment to constant evolution & self-rejuvenation in all facets of life; combatting aging with untapped connectivity to the science of ginseng and the Sulwhasoo brand ethos.
Depicting this lifestyle, we caught up with Cora Emmanuel for an escapist take on her city lifestyle, framing Sulwhasoo through an experimental lifestyle context.

- Full pitch creative lead from ideation, copywriting,  design, and presentation to client.
- Art direction, Location scouting, Product art direction.
- Production team alignment.
- On-set creative direction.
- Photo + video direction, photo editing, social + article formatting/rollout.

Ft. Cora EmmanuelLeon Mark
Back to Top