"PROJECT; MILANO"
At first glance, an Italian fashion house and an iconic American cookie might seem worlds apart,
but that contrast became the creative spark behind Milano in Milan.
Leveraging Vogue’s authority on the global stage of Milan Fashion Week, we reimagined the new White Chocolate Milano cookies through Moschino's lens for playful, food-inspired, handbags.
but that contrast became the creative spark behind Milano in Milan.
Leveraging Vogue’s authority on the global stage of Milan Fashion Week, we reimagined the new White Chocolate Milano cookies through Moschino's lens for playful, food-inspired, handbags.
RESPONSIBILITIES
- Creative direction, Art direction, Collaboration Strategy
- Creative direction, Art direction, Collaboration Strategy
THE STAGE
Debuted on the Moschino FW25 runway with model Clara Denison.
Debuted on the Moschino FW25 runway with model Clara Denison.
BEHIND THE SCENES
To fully capture the moment, Vogue went behind the scenes at the show, cameras in tow, moments before the look hit the runway.
To fully capture the moment, Vogue went behind the scenes at the show, cameras in tow, moments before the look hit the runway.
EXTENDING THE IMPACT
Normani stopped by to sample the latest from Milano while showcasing her personal Moschino-handbag, plucked directly from the upcoming collection.
Normani stopped by to sample the latest from Milano while showcasing her personal Moschino-handbag, plucked directly from the upcoming collection.
TAKING IT IN-BRAND
We created a white label campaign for the brand that played off of the moment we built, depicting three looks inspired by each of the new Milano cookie flavors.
We created a white label campaign for the brand that played off of the moment we built, depicting three looks inspired by each of the new Milano cookie flavors.
IN CLOSING
Milano x Vogue proved there’s no such thing as “just a cookie.”
This campaign sparked a cultural reappraisal, delivering fashion buzz and real business results.
Milano x Vogue proved there’s no such thing as “just a cookie.”
This campaign sparked a cultural reappraisal, delivering fashion buzz and real business results.